… since 1993

 

Foto Christian Lämmler Logo_update_trans was founded as a private company in 1990 by Christian Lämmler in Switzerland. In the same year the largest economic crisis started in Cuba caused by the retreat of the former Soviet Union. Hours of blackouts were common, Cuba was on the verge of a collapse. But despite their great misery, there was a spirit of change, everyone agreed, Cuba will open his market.

1993

Inspired by this atmosphere of departure, Christian Lämmler moved from Switzerland to Cuba.
He planned with Logo_update_trans to offer consulting and representation services for European companies. But the market opening failed and the Cuban economy recovered only very slow.

LablinkAt the same time, the Swiss-Finnish laboratory equipment company LabLink, with his represenatation office in Havana, was looking for  professional reinforcement. As result, Logo_update_trans and LabLink started a collaboration.

1996

After two years of cooperation, Christian Lämmler discovered irregularities from Lablink and he decided to terminate the successful cooperation. The authorities closed in the same year the representation of LabLink and Christian Lämmler tried to register Logo_update_trans as independent company.  The registration process failed and Christian Lämmler returned to Switzerland.
But the interest of the Swiss industry in the Cuban market was still present. But the interest of the Swiss industry in the Cuban market was still present, some companies ordered market studies and others were looking for a local representation in Cuba. Under these circumstances, Christian Lämmler decided to try again to register Logo_update_trans in Cuba

1998

In the Free Trade Zone in Berroa, 10 km east of Havana, Logo_update_trans got a special operating license and was certified as the first European consulting company. The range of services were quickly expanded and allowed Logo_update_trans, to represent well-known international companies in different economic sectors.
Businesses contracts in Cuba at that time included sometimes financial risks. The contracts varied from small amounts for supply of spare parts to complete installations in the seven-figure dollar range. But during all the years, not one single company, represented by  Logo_update_trans, suffered aloss.

albergue transito cotorro

Emergency Housing Project in Cotorro, Havana
(Photo 2013)

Emergency Housing Project

Logo_update_trans – with its five employees – was also philanthropically active. With donations from Switzerland, Logo_update_trans managed the construction of a transit home (Albergue de Transito) in the periphery of Havana with 22 apartments for vulnerable families.

Technical cooperation

RECIC

60% energy savings, better light and longer life cycle

Logo_update_trans collected with the Swiss development aid SDC important experience in technical cooperation. The first mandate from the SDC coordination office was a feasibility study of the post-harvest programm POSTCOSECHA (Manufacturing of grain silos) with Cuban Farmers. After this followed the implementation of the energy efficiency project RECIC. In collaboration with the university and laboartories,  Logo_update_trans developed a method to reduce energy consume on fluorescent lamps. With a simple conversion, it was possible to save about 60% energy, improve the quality of teh ilumination and multiply the life cycle of the components. The results were convincing, after the pilot phase in 2005, Cuba changed around 800,000 luminaires across the country.

2005

Between 2004 and 2005, the climate for foreign companies in Cuba was getting difficult. The gobernment closed all Free Trade Zones, hundreds of foreign companies  – including Logo_update_trans – lost their operating licenses.
With a talented Cuban employee, (an electrical engineer) and accompanied by his Cuban family, Christian Lämmler moved to the neighbor island of Dominican Republic. In the field of energy efficiency he opened update Dominicana SA. After 18 months, the company reached break-even and after another year, well-known Swiss companies such as Nestle and Davidoff, with their local manufacturing facilities, belonged to the customer base.

2010

In 2010, Christian Lämmler sold the profitable company update Dominicana SA to a Dominican corporate group.

2013

Since 2013, a spirit of optimism characterizes Cuba again. The islanders can run their own businesses, travel abroad, purchase land and vehicles. All privileges that no one thought possible five years ago. The announcement of the United States and Cuba to end their conflict of more than 50 years, will accelerate the process of market opening in Cuba. Under these circumstances, Christian Lämmler decided to reactivate Logo_update_trans with elaborating market studies and the same time signed a cooperation with Switzerland Global Enterprise (former OSEC).